About 'how to calculate equity'|Customer equity to drive your marketing ROI

About 'how to calculate equity'|Customer equity to drive your marketing ROI

Ｉｆ               ｙｏｕ               ａｒｅ               ｃｏｎｓｉｄｅｒｉｎｇ               ｉｎｖｅｓｔｉｎｇ               ｉｎ               ｔｈｅ               ｓｔｏｃｋ               ｏｆ               ａ               ｒｅｔａｉｌ               ｃｏｍｐａｎｙ,               ｈｅｒｅ               ａｒｅ               8               ｓｔｅｐｓ               ｙｏｕ               ｃａｎ               ｔａｋｅ               ｔｏ               ｈｅｌｐ               ｙｏｕ               ａｎａｌｙｚｅ               ｉｔｓ               ｂｕｓｉｎｅｓｓ. 1. Ｖｉｓｉｔ               ｔｈｅ               ｒｅｔａｉｌｅｒ'ｓ               ｓｔｏｒｅｓ. Ｖｉｓｉｔ               ａｔ               ｌｅａｓｔ               ｏｎｅ               ｏｆ               ｔｈｅ               ｃｏｍｐａｎｙ'ｓ               ｓｔｏｒｅｓ               ａｎｄ,               ｉｆ               ｐｏｓｓｉｂｌｅ,               ｖｉｓｉｔ               ｓｅｖｅｒａｌ,               ｓｉｎｃｅ               ｔｈｅ               ｐｅｒｆｏｒｍａｎｃｅ               ｏｆ               ａ               ｓｉｎｇｌｅ               ｓｔｏｒｅ               ｗｉｌｌ               ｒｅｆｌｅｃｔ               ｎｏｔ               ｊｕｓｔ               ｔｈｅ               ｐｏｌｉｃｉｅｓ               ｏｆ               ｔｈｅ               ｐａｒｅｎｔ               ｃｏｍｐａｎｙ               ｂｕｔ               ａｌｓｏ               ｔｈｅ               ｐｅｒｆｏｒｍａｎｃｅ               ｏｆ               ｔｈｅ               ｓｔｏｒｅ               ｍａｎａｇｅｒ. Ｅｖｅｎ               ａ               ｇｒｅａｔ               ｒｅｔａｉｌｅｒ               ｍａｙ               ｈａｖｅ               ｓｏｍｅ               ｐｏｏｒ               ｓｔｏｒｅ               ｍａｎａｇｅｒｓ               ａｎｄ,               ａｓ               ａ               ｒｅｓｕｌｔ,               ｅｖａｌｕａｔｉｎｇ               ｔｈｅ               ｃｏｍｐａｎｙ               ｏｎ               ｔｈｅ               ｂａｓｉｓ               ｏｎ               ｏｎｅ               ｓｔｏｒｅ               ｃａｎ               ｂｅ               ｍｉｓｌｅａｄｉｎｇ. Ａｌｓｏ,               ｖｉｓｉｔ               ｓｔｏｒｅｓ               ａｔ               ｄｉｆｆｅｒｅｎｔ               ｔｉｍｅｓ               ｏｆ               ｔｈｅ               ｄａｙ               ａｎｄ               ｔｈｅ               ｍｏｎｔｈ.                Ｗｈｉｌｅ               ｙｏｕ               ａｒｅ               ｔｈｅｒｅ               ｅｖａｌｕａｔｅ               ｔｈｅ               ｌｏｏｋ               ｏｆ               ｔｈｅ               ｓｔｏｒｅ               ａｎｄ               ｗｈｅｔｈｅｒ               ｉｔｓ               ｆｉｘｔｕｒｅｓ,               ｄéｃｏｒ,               ａｍｂｉａｎｃｅ               ａｎｄ               ｏｖｅｒａｌｌ               ｌｏｏｋ               ａｒｅ               ａｐｐｒｏｐｒｉａｔｅ               ｆｏｒ               ｉｔｓ               ｒｅｔａｉｌ               ｓｔｒａｔｅｇｙ. Ａｌｓｏ               ｃｏｎｓｉｄｅｒ               ｔｈｅ               ｓｔｏｒｅ'ｓ               ｈｏｕｓｅｋｅｅｐｉｎｇ               ａｎｄ               ｏｒｇａｎｉｚａｔｉｏｎ,               ｉｎｖｅｎｔｏｒｙ               ａｎｄ               ｉｎ-ｓｔｏｃｋ               ｌｅｖｅｌｓ,               ｐｒｉｃｉｎｇ,               ｉｎ-ｓｔｏｒｅ               ｍａｒｋｅｔｉｎｇ               (ｉｎｃｌｕｄｉｎｇ               ｓｉｇｎａｇｅ               ａｎｄ               ｍｅｒｃｈａｎｄｉｓｅ               ｄｉｓｐｌａｙ),               ｃｕｓｔｏｍｅｒ               ｓｅｒｖｉｃｅ,               ａｎｄ               ｃｈｅｃｋ-ｏｕｔ               ｐｒｏｃｅｓｓ,               ａｍｏｎｇ               ｏｔｈｅｒ               ｔｈｉｎｇｓ.                Ｔｒｙ               ｔｏ               ｅｘｐｅｒｉｅｎｃｅ               ｔｈｅ               ｓｔｏｒｅ               ａｓ               ａ               ｃｕｓｔｏｍｅｒ               ｗｏｕｌｄ               ｂｙ               ａｓｋｉｎｇ               ｓｔｏｒｅ               ｅｍｐｌｏｙｅｅｓ               ｆｏｒ               ｈｅｌｐ               ｆｉｎｄｉｎｇ               ａｎ               ｉｔｅｍ               ｏｒ               ｆｏｒ               ｉｎｆｏｒｍａｔｉｏｎ               ａｂｏｕｔ               ａ               ｐｒｏｄｕｃｔ               ａｎｄ,               ｉｆ               ｐｏｓｓｉｂｌｅ,               ｂｕｙ               ｓｏｍｅｔｈｉｎｇ               ｆｏｒ               ｒｅａｌ-ｌｉｆｅ               ｅｘｐｅｒｉｅｎｃｅ               ｗｉｔｈ               ｔｈｅ               ｓｐｅｅｄ,               ｅｆｆｉｃｉｅｎｃｙ               ａｎｄ               ｆｒｉｅｎｄｌｉｎｅｓｓ               ｏｆ               ｔｈｅ               ｃｈｅｃｋ-ｏｕｔ               ｐｒｏｃｅｓｓ. Ｃｈｅｃｋ               ｏｕｔ               ｉｓ               ｅｓｐｅｃｉａｌｌｙ               ｉｍｐｏｒｔａｎｔ               ｓｉｎｃｅ               ｉｔ               ｃｒｅａｔｅｓ               ｔｈｅ               ｆｉｎａｌ               ｉｍｐｒｅｓｓｉｏｎ               ｗｉｔｈ               ｗｈｉｃｈ               ａ               ｃｕｓｔｏｍｅｒ               ｗｉｌｌ               ｌｅａｖｅ               ｔｈｅ               ｓｔｏｒｅ.                2. Ｃｏｍｐａｒｅ               ｔｈｅ               ｒｅｔａｉｌｅｒ               ｗｉｔｈ               ｉｔ               ｃｏｍｐｅｔｉｔｉｏｎ               ｂｙ               ｖｉｓｉｔｉｎｇ               ａｎｄ               ｅｖａｌｕａｔｉｎｇ               ｃｏｍｐｅｔｉｎｇ               ｓｔｏｒｅｓ.                3. Ａｓｋ               ｆｒｉｅｎｄｓ               ａｎｄ               ｆａｍｉｌｙ               ｆｏｒ               ｔｈｅｉｒ               ｏｐｉｎｉｏｎｓ               ａｂｏｕｔ               ｔｈｅ               ｒｅｔａｉｌｅｒ               ａｎｄ               ａｂｏｕｔ               ｔｈｅｉｒ               ｅｘｐｅｒｉｅｎｃｅｓ,               ｂｏｔｈ               ｇｏｏｄ               ａｎｄ               ｂａｄ,               ｉｎ               ｉｔｓ               ｓｔｏｒｅｓ.                4. Ｓｔｕｄｙ               ｔｈｅ               ｒｅｔａｉｌｅｒ'ｓ               ｓａｌｅｓ               ｔｒｅｎｄｓ. Ａｍｏｎｇ               ｏｔｈｅｒ               ｔｈｉｎｇｓ,               ｅｖａｌｕａｔｅ               ｉｔｓ               ｙｅａｒ-ｏｖｅｒ-ｙｅａｒ               ｃｈａｎｇｅｓ               ｉｎ               ｓａｍｅ-ｓｔｏｒｅ               ｓａｌｅｓ. Ｒｉｇｈｔｌｙ               ｏｒ               ｗｒｏｎｇｌｙ,               ｔｈｅ               ｙｅａｒ-ｏｖｅｒ-ｙｅａｒ               ｃｈａｎｇｅ               ｉｎ               ｓａｍｅ-ｓｔｏｒｅ               ｓａｌｅｓ               ｉｓ               ｔｈｅ               ｓｉｎｇｌｅ               ｎｕｍｂｅｒ               ｔｈａｔ               ｉｎｖｅｓｔｏｒｓ               ｍｏｓｔ               ｏｆｔｅｎ               ｆｏｃｕｓ               ｏｎ               ｉｎ               ｅｖａｌｕａｔｉｎｇ               ｒｅｔａｉｌｅｒｓ. Ａｓ               ａ               ｒｅｓｕｌｔ,               ａ               ｂｅｔｔｅｒ-ｔｈａｎ-ｅｘｐｅｃｔｅｄ               ｏｒ               ｗｏｒｓｅ-ｔｈａｎ-ｅｘｐｅｃｔｅｄ               ｎｕｍｂｅｒ               ｏｆｔｅｎ               ｗｉｌｌ               ｍｏｖｅ               ａ               ｒｅｔａｉｌ               ｃｏｍｐａｎｙ'ｓ               ｓｈａｒｅ               ｐｒｉｃｅ               ｎｅａｒ               ｔｅｒｍ.                Ｓａｍｅ-ｓｔｏｒｅ               ｓａｌｅｓ               ｎｕｍｂｅｒｓ               ｉｎｃｌｕｄｅ               ｓａｌｅｓ               ｆｏｒ               ｓｔｏｒｅｓ               ｔｈａｔ               ｗｅｒｅ               ｏｐｅｎ               ｉｎ               ｂｏｔｈ               ｒｅｐｏｒｔｉｎｇ               ｐｅｒｉｏｄｓ               ｂｅｉｎｇ               ｃｏｍｐａｒｅｄ. Ａｓ               ａ               ｒｅｓｕｌｔ,               ｔｈｅｙ               ａｒｅ               ｎｏｔ               ｉｎｆｌａｔｅｄ               ｂｙ               ｉｎｃｒｅｍｅｎｔａｌ               ｓａｌｅｓ               ｆｒｏｍ               ｎｅｗ               ｓｔｏｒｅｓ               ｔｈａｔ               ｏｐｅｎｅｄ               ｉｎ               ｔｈｅ               ｉｎｔｅｒｉｍ               ｐｅｒｉｏｄ. Ｇｅｎｅｒａｌｌｙ,               ｓａｍｅ-ｓｔｏｒｅ               ｓａｌｅｓ               ａｒｅ               ｎｏｔ               ｒｅｐｏｒｔｅｄ               ｆｏｒ               ａ               ｃａｌｅｎｄａｒ               ｍｏｎｔｈ               ｂｕｔ               ｆｏｒ               ａ               ｒｅｔａｉｌ               ｍｏｎｔｈ               ｃｏｎｓｉｓｔｉｎｇ               ｏｆ               ｅｉｔｈｅｒ               ｆｏｕｒ               ｏｒ               ｆｉｖｅ               ｗｅｅｋｓ. Ｍａｎｙ               ｒｅｔａｉｌｅｒｓ,               ｉｎｃｌｕｄｉｎｇ               ｍａｎｙ               ｄｉｓｃｏｕｎｔｅｒｓ,               ａｐｐａｒｅｌ               ｒｅｔａｉｌｅｒｓ               ａｎｄ               ｄｅｐａｒｔｍｅｎｔ               ｓｔｏｒｅｓ,               ｒｅｐｏｒｔ               ｓａｍｅ-ｓｔｏｒｅ               ｓａｌｅｓ               ｍｏｎｔｈｌｙ,               ｗｈｉｌｅ               ｓｏｍｅ               ｏｎｌｙ               ｒｅｐｏｒｔ               ｔｈｅｍ               ｑｕａｒｔｅｒｌｙ.                Ｅｖｅｎ               ｉｆ               ｔｈｅ               ｒｅｔａｉｌｅｒ               ｙｏｕ               ａｒｅ               ｅｖａｌｕａｔｉｎｇ               ｒｅｐｏｒｔｓ               ｓａｍｅ-ｓｔｏｒｅ               ｓａｌｅｓ               ｍｏｎｔｈｌｙ,               ｕｓｉｎｇ               ａ               ｆｉｇｕｒｅ               ｆｏｒ               ａ               ｌｏｎｇｅｒ               ｐｅｒｉｏｄ               ｓｕｃｈ               ａｓ               ａ               ｑｕａｒｔｅｒ               ｃａｎ               ｂｅ               ｍｏｒｅ               ｉｎｄｉｃａｔｉｖｅ               ｏｆ               ｓｕｓｔａｉｎａｂｌｅ               ｔｒｅｎｄｓ,               ｓｉｎｃｅ               ｍｏｎｔｈｌｙ               ｓａｌｅｓ               ｍａｙ               ｂｅ               ａｆｆｅｃｔｅｄ               ｂｙ               ｓｈｏｒｔ-ｔｅｒｍ               ｆａｃｔｏｒｓ               ｓｕｃｈ               ａｓ               ｗｅａｔｈｅｒ               ａｎｄ               ｃｈａｎｇｅｓ               ｉｎ               ｈｏｌｉｄａｙ               ｓｃｈｅｄｕｌｅｓ               (ｆｏｒ               ｅｘａｍｐｌｅ,               Ｅａｓｔｅｒ               ｉｓ               ｉｎ               Ｍａｒｃｈ               ｓｏｍｅ               ｙｅａｒｓ               ａｎｄ               Ａｐｒｉｌ               ｏｔｈｅｒｓ). Ａｎｏｔｈｅｒ               ｕｓｅｆｕｌ               ｓａｌｅｓ               ｆｉｇｕｒｅ               ｆｏｒ               ｒｅｔａｉｌｅｒｓ               ｉｓ               ｓａｌｅｓ               ｐｅｒ               ｓｑｕａｒｅ               ｆｏｏｔ,               ｗｈｉｃｈ               ｓｈｏｕｌｄ               ｂｅ               ｅｖａｌｕａｔｅｄ               ｒｅｌａｔｉｖｅ               ｔｏ               ｔｈｅ               ｒｅｔａｉｌｅｒ'ｓ               ｈｉｓｔｏｒｉｃａｌ               ｌｅｖｅｌｓ               ａｎｄ               ｒｅｌａｔｉｖｅ               ｔｏ               ｓａｌｅｓ               ｐｅｒ               ｓｑｕａｒｅ               ｆｏｏｔ               ｆｏｒ               ｃｏｍｐｅｔｉｔｉｖｅ               ｒｅｔａｉｌｅｒｓ.                5. Ｄｏｎ'ｔ               ｏｖｅｒｌｏｏｋ               ｉｎｖｅｎｔｏｒｙ. Ｒｉｓｉｎｇ               ｉｎｖｅｎｔｏｒｙ               ｌｅｖｅｌｓ               ｃａｎ               ｂｅ               ａ               ｐｒｅｃｕｒｓｏｒ               ｔｏ               ｍａｒｋｄｏｗｎｓ               ａｎｄ,               ｔｈｅｒｅｆｏｒｅ,               ｔｏ               ｍａｒｇｉｎ               ｅｒｏｓｉｏｎ,               ｓｏ               ｋｅｅｐ               ａｎ               ｅｙｅ               ｏｎ               ｔｈｉｓ               ｎｕｍｂｅｒ               ｑｕａｒｔｅｒｌｙ               ａｎｄ               ｐａｙ               ａｔｔｅｎｔｉｏｎ               ｔｏ               ａｎｙ               ｃｏｍｍｅｎｔｓ               ｔｈａｔ               ｍａｎａｇｅｍｅｎｔ               ｍａｋｅｓ               ａｂｏｕｔ               ｉｎｖｅｎｔｏｒｙ               ｌｅｖｅｌｓ.                Ｃｏｍｐａｒｅ               ｃｕｒｒｅｎｔ               ｉｎｖｅｎｔｏｒｙ               ｐｅｒ               ｓｑｕａｒｅ               ｆｏｏｔ               ｔｏ               ｈｉｓｔｏｒｉｃａｌ               ｆｉｇｕｒｅｓ               ａｎｄ               ｒｅｌａｔｉｖｅ               ｔｏ               ｃｏｍｐｅｔｉｔｏｒｓ'               ｉｎｖｅｎｔｏｒｙ               ｌｅｖｅｌｓ. Ａｌｓｏ,               ｌｏｏｋ               ａｔ               ｉｎｖｅｎｔｏｒｙ               ｔｏ               ｓａｌｅｓ               ｒｅｌａｔｉｖｅ               ｔｏ               ｗｈｅｒｅ               ｉｔ               ｈａｓ               ｂｅｅｎ               ｈｉｓｔｏｒｉｃａｌｌｙ. Ｉｆ               ｔｈｉｓ               ｎｕｍｂｅｒ               ｂｅｇｉｎｓ               ｔｏ               ｒｉｓｅ,               ｉｔ               ｃｏｕｌｄ               ｓｉｇｎａｌ               ａｎ               ｉｎｖｅｎｔｏｒｙ               ｐｒｏｂｌｅｍ,               ｂｅｃａｕｓｅ               ｓａｌｅｓ               ａｒｅ               ｄｅｔｅｒｉｏｒａｔｉｎｇ               ｒｅｌａｔｉｖｅ               ｔｏ               ｐｌａｎ,               ｉｎｖｅｎｔｏｒｙ               ｌｅｖｅｌｓ               ａｒｅ               ｃｌｉｍｂｉｎｇ               ｏｒ               ｂｏｔｈ.                Ａ               ｑｕａｒｔｅｒｌｙ               ｉｎｖｅｎｔｏｒｙ               ｎｕｍｂｅｒ               ｔｈａｔ               ｉｓ               ｏｕｔ               ｏｆ               ｌｉｎｅ               ｈｉｓｔｏｒｉｃａｌｌｙ               ｉｓ               ｗｏｒｔｈ               ｆｕｒｔｈｅｒ               ａｎａｌｙｓｉｓ. Ｉｔ               ｃｏｕｌｄ               ｒｅｆｌｅｃｔ               ａ               ｔｅｍｐｏｒａｒｙ               ｂｌｉｐ. Ｆｏｒ               ｅｘａｍｐｌｅ,               ｉｎｖｅｎｔｏｒｙ               ｃｏｕｌｄ               ｈａｖｅ               ｂｅｅｎ               ａｃｃｕｍｕｌａｔｅｄ               ｆｏｒ               ｎｅｗ               ｓｔｏｒｅｓ               ｔｈａｔ               ｈａｖｅ               ｎｏｔ               ｙｅｔ               ｏｐｅｎｅｄ               ａｎｄ,               ｔｈｅｒｅｆｏｒｅ,               ａｒｅ               ｎｏｔ               ｃｏｎｔｒｉｂｕｔｉｎｇ               ｔｏ               ｓａｌｅｓ. Ｏｎ               ｔｈｅ               ｏｔｈｅｒ               ｈａｎｄ,               ｉｔ               ｃｏｕｌｄ               ｂｅ               ａｎ               ｅａｒｌｙ               ｗａｒｎｉｎｇ               ｓｉｇｎａｌ               ｏｆ               ｐｒｏｂｌｅｍｓ               ａｈｅａｄ.                6. Ａｎａｌｙｚｅ               ｔｈｅ               ｒｅｔａｉｌｅｒ'ｓ               ｍａｒｇｉｎｓ               ｒｅｌａｔｉｖｅ               ｔｏ               ｈｉｓｔｏｒｉｃａｌ               ｌｅｖｅｌｓ,               ｉｎｃｌｕｄｉｎｇ               ｉｔｓ               ｇｒｏｓｓ               ｉｎｃｏｍｅ,               ｏｐｅｒａｔｉｎｇ               ｉｎｃｏｍｅ               ａｎｄ               ｎｅｔ               ｉｎｃｏｍｅ               ａｓ               ａ               ｐｅｒｃｅｎｔ               ｏｆ               ｓａｌｅｓ. Ｌｏｏｋ               ｃａｒｅｆｕｌｌｙ               ａｔ               ｗｈｅｔｈｅｒ               ｍａｒｇｉｎｓ               ａｒｅ               ｅｘｐａｎｄｉｎｇ               ｏｒ               ｃｏｎｔｒａｃｔｉｎｇ,               ｗｈｉｃｈ               ｃａｎ               ｐｒｏｖｉｄｅ               ｈｉｎｔｓ               ａｂｏｕｔ               ｐｒｉｃｅ               ｔｒｅｎｄｓ,               ｐｒｏｄｕｃｔ               ｓｅｌｌ-ｔｈｒｏｕｇｈ               ａｔ               ｆｕｌｌ               ｐｒｉｃｅ               ｏｒ               ａｔ               ａ               ｄｉｓｃｏｕｎｔ,               ｐｒｏｄｕｃｔ               ｍｉｘ               ａｎｄ               ｓｏｕｒｃｉｎｇ.                7. Ｒｅｖｉｅｗ               ｔｈｅ               ｃｏｍｐａｎｙ'ｓ               ｆｉｎａｎｃｉａｌ               ｐｏｓｉｔｉｏｎ,               ｉｎｃｌｕｄｉｎｇ               ｃａｓｈ               ｏｎ               ｈａｎｄ,               ｄｅｂｔ               ｌｅｖｅｌｓ               ａｎｄ               ｗｏｒｋｉｎｇ               ｃａｐｉｔａｌ,               ａｎｄ               ｃａｌｃｕｌａｔｅ               ｉｔｓ               ｒｅｔｕｒｎ               ｏｎ               ｅｑｕｉｔｙ               (ａｎｎｕａｌ               ｎｅｔ               ｉｎｃｏｍｅ               ｄｉｖｉｄｅｄ               ｂｙ               ｓｈａｒｅｈｏｌｄｅｒｓ               ｅｑｕｉｔｙ). Ａｌｓｏ,               ｔａｋｅ               ｉｎｔｏ               ａｃｃｏｕｎｔ               ｔｈｅ               ｒｅｔａｉｌｅｒ'ｓ               ｌｅａｓｅ               ｃｏｍｍｉｔｍｅｎｔｓ.                Ｍａｎｙ               ｒｅｔａｉｌｅｒｓ               ｌｅａｓｅ               ｔｈｅｉｒ               ｓｔｏｒｅｓ               ｒａｔｈｅｒ               ｔｈａｎ               ｏｗｎｉｎｇ               ｔｈｅｍ,               ｗｈｉｃｈ               ｍｅａｎｓ               ｔｈａｔ               ｔｈｅｙ               ａｖｏｉｄ               ｔａｋｉｎｇ               ｏｎ               ｄｅｂｔ               ｏｒ               ｕｓｉｎｇ               ｃａｓｈ               ｔｈａｔ               ｏｔｈｅｒｗｉｓｅ               ｗｏｕｌｄ               ｂｅ               ｎｅｅｄｅｄ               ｔｏ               ａｃｑｕｉｒｅ               ｒｅａｌ               ｅｓｔａｔｅ. Ｏｎ               ｔｈｅ               ｏｔｈｅｒ               ｈａｎｄ,               ｔｈｅｉｒ               ｌｅａｓｅ               ａｇｒｅｅｍｅｎｔｓ               ｍａｙ               ｃｏｍｍｉｔ               ｔｈｅｍ               ｔｏ               ｍａｋｅ               ｐａｙｍｅｎｔｓ               ｆｏｒ               ｍａｎｙ               ｙｅａｒｓ. Ｔｈｅｓｅ               ｌｅａｓｅ               ｐａｙｍｅｎｔ               ｔａｋｅ               ｔｈｅ               ｐｌａｃｅ               ｏｆ               ｉｎｔｅｒｅｓｔ               ｔｈａｔ               ｗｏｕｌｄ               ｂｅ               ｂｏｏｋｅｄ               (ｏｒ               ｉｎｔｅｒｅｓｔ               ｉｎｃｏｍｅ               ｔｈａｔ               ｗｏｕｌｄ               ｂｅ               ｆｏｒｅｇｏｎｅ)               ｉｆ               ｔｈｅ               ｓｔｏｒｅ               ｗａｓ               ｐｕｒｃｈａｓｅｄ. Ｉｎｆｏｒｍａｔｉｏｎ               ｏｎ               ｌｅａｓｅｓ               ｉｓ               ｒｅｐｏｒｔｅｄ               ｉｎ               ｔｈｅ               ｒｅｔａｉｌｅｒ'ｓ               10-Ｋ               ａｎｄ               ｓｈｏｕｌｄ               ｂｅ               ｔａｋｅｎ               ｉｎｔｏ               ａｃｃｏｕｎｔ               ｗｈｅｎ               ｃｏｎｓｉｄｅｒｉｎｇ               ｔｈｅ               ｒｅｔａｉｌｅｒ'ｓ               ｆｉｎａｎｃｉａｌ               ｐｏｓｉｔｉｏｎ.                8. Ｆｉｎａｌｌｙ,               ｃｏｍｐａｒｅ               ｔｈｅ               ｒｅｔａｉｌｅｒ'ｓ               ｆｉｎａｎｃｉａｌｓ               ｔｏ               ｔｈｏｓｅ               ｏｆ               ｏｔｈｅｒ               ｃｏｍｐａｎｉｅｓ               ｉｎ               ｔｈｅ               ｓａｍｅ               ｒｅｔａｉｌ               ｓｅｃｔｏｒ,               ｂｅｃａｕｓｅ               ｍａｎｙ               ｏｆ               ｔｈｅ               ｒｅｌｅｖａｎｔ               ｆｉｇｕｒｅｓ               ｓｕｃｈ               ａｓ               ｍａｒｇｉｎｓ               ａｎｄ               ｓａｌｅｓ               ｐｅｒ               ｓｑｕａｒｅ               ｆｏｏｔ               ｗｉｌｌ               ｖａｒｙ               ｗｉｄｅｌｙ               ｆｒｏｍ               ｏｎｅ               ｓｅｃｔｏｒ               ｔｏ               ａｎｏｔｈｅｒ. Ｆｏｒ               ｅｘａｍｐｌｅ,               ａ               ｎｅｔ               ｍａｒｇｉｎ               ｔｈａｔ               ｉｓ               ａｄｅｑｕａｔｅ               ｉｎ               ｔｈｅ               ｓｕｐｅｒｍａｒｋｅｔ               ｓｅｃｔｏｒ,               ｗｈｉｃｈ               ｉｓ               ｃｈａｒａｃｔｅｒｉｚｅｄ               ｂｙ               ｈｉｇｈ               ｓａｌｅｓ               ｖｏｌｕｍｅｓ               ａｎｄ               ｌｏｗ               ｍａｒｇｉｎｓ               ｗｏｕｌｄ               ｂｅ               ｄｉｓａｐｐｏｉｎｔｉｎｇ               ｆｏｒ               ａ               ｓｐｅｃｉａｌｔｙ               ａｐｐａｒｅｌ               ｒｅｔａｉｌｅｒ,               ａｎｄ               ｓａｌｅｓ               ｐｅｒ               ｓｑｕａｒｅ               ｆｏｏｔ               ｓｈｏｕｌｄ               ｂｅ               ｆａｒ               ｈｉｇｈｅｒ               ａｔ               ａ               ｊｅｗｅｌｒｙ               ｒｅｔａｉｌｅｒ               ｔｈａｎ               ｉｎ               ａ               ｄｉｓｃｏｕｎｔ               ｓｔｏｒｅ.                Ｔｈｅｓｅ               ｓｔｅｐｓ               ｃａｎ               ｈｅｌｐ               ｙｏｕ               ｔｏ               ｉｄｅｎｔｉｆｙ               ｒｅｔａｉｌｅｒｓ               ｔｈａｔ               ｙｏｕ               ｍａｙ               ｗａｎｔ               ｔｏ               ｅｖａｌｕａｔｅ               ｆｕｒｔｈｅｒ               ｏｎ               ｔｈｅ               ｂａｓｉｓ               ｏｆ               ｙｏｕｒ               ｐｒｅｆｅｒｒｅｄ               ｖａｌｕａｔｉｏｎ               ｍｅａｓｕｒｅｓ               (ｓｕｃｈ               ａｓ               ｐｒｉｃｅ               ｔｏ               ｅａｒｎｉｎｇｓ               ｐｅｒ               ｓｈａｒｅ               (Ｐ/Ｅ),               ｍａｒｋｅｔ               ｃａｐｉｔａｌｉｚａｔｉｏｎ               ｔｏ               ｒｅｖｅｎｕｅ,               ｐｒｉｃｅ               ｔｏ               ｂｏｏｋ               ｖａｌｕｅ               ｐｅｒ               ｓｈａｒｅ               ａｎｄ               ｓｏ               ｏｎ).

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